It's currently predicted that sales of male grooming products in the UK will reach £1 billion by 2018. Within this, sales of male hair care items, from mousses and gels to conditioners, sprays and pomades, are all big business. With more pressure on men than ever to look good, those who have noticed their hair thinning or receding can all too easily feel more self-conscious than ever.
If you are in this situation and are worried about men's hair loss, you can contact the London Centre of Trichology, a leading clinic in the capital, for a free initial consultation. The sooner you get an expert diagnosis, the higher the likelihood of successful treatment.
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Celebrity Styles Fuel Male Grooming Boom
Years ago, it was mainly female stars who appeared on the screen and in magazines promoting the latest shampoo or perfume. But now all that has changed, and many male film, TV and sports stars are relaxed about advertising this type of product.
Actor Hugh Laurie accepted a deal to be the face of skincare giant L'Oreal, while film star Brad Pitt agreed to advertise Chanel number 5 perfume and Gerard Butler was happy to promote Hugo Boss. Meanwhile, football legend David Beckham, known for his ever-changing hairstyles, has given his name to a range of fragrances, with products differing from aftershave to hair and body wash.
As well as advertising hair and skin care products, male celebrities also regularly hit the headlines because of their latest looks. The newest hairstyles sported by film stars like Johnny Depp, Ryan Gosling, or by male models on the catwalk, are all constantly in the spotlight and eagerly discussed and dissected on social media.
Arrival of the 'Yummy'
The growth of interest in male hair and grooming has led to Bloomberg Business Week coming up with a new acronym, the “Yummy” – or Young Urban Male. This is a group who are keen on looking good and prepared to spend time and money on their appearance.
Hair and beard colouring are among the techniques in demand from the current generation of fashion-conscious men, along with long hairstyles and undercuts. As well as a rise in men going to hairstylists to seek out the latest styles, there is also more demand for hair care products, including shampoos for hair loss.
There is also increased male interest in skin care, deodorants and even perfume. Long gone are the days where men just used soap and water. While shaving products have been hit by the fashion for beards, there has been an accordingly high demand for beard and stubble trimmers. Meanwhile, some pundits predict the clean-shaven look may soon make a comeback and so shaving products may be in more demand again.
Adding Pressure to Look Good
Celebrity culture and the growth of interest in male grooming have led to greater pressure on men in terms of looks. In particular, hair loss in men can often hit confidence and cause anxiety about appearance.
If you are experiencing this problem, it may help to try to take a step back and relax. You could try to think about finding a look which you are personally happy with, rather than trying to conform with other people's expectations. Confiding in your loved ones about your concerns could also help, and often you will find that others have similar worries, so you can support each other.
Once you have thinning or receding hair, such as male pattern balding, then it may not be practical to go for a long-haired look. But you can still look great by choosing another flattering style – or even go for a shaved head or buzz cut. Hats are also very on-trend at the moment, with a wide range of headgear to choose from on the market. You could also concentrate on other aspects of your appearance, such as getting in shape at the gym, or just treating yourself to a new outfit or pair of sunglasses. The key here is to work out what's important for you personally in terms of looks.
However, if you are concerned about men's hair loss and looking for a diagnosis, the best way forward is to speak to trichologists as soon as possible, so that you can start treatment. If you get in touch with the London Centre of Trichology, you can arrange your first consultation free of charge.
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